Superior... Not similar.
From 100% Egyptian cotton and a unique RelaxTwist™ manufacturing process to an easy-to-match 454 solid color numbering system-it's a winning combination. That's why Sullivans Floss has become an attractive choice for needleworkers and a refreshing modern brand for our creative industry. Our Floss lets creativity shine through with any stitch you create, effortlessly and beautifully. Available nationwide to bring inspiration to your fingertips and to become your new classic.
In an independent test conducted February 2009 by SGS USA Testing Company, Inc., it was found that Sullivans Floss is not similar but superior to DMC® Floss when comparing Black and Bright Red Floss. Sullivans Floss offers the same 454 solid shades as DMC Floss, with the comparable DMC color number listed on every Sullivans skein, for easy design conversion.
Without raising prices, Sullivans Floss is superior to DMC Floss in the following categories:
and equal in all other noted categories.
Plus, Sullivans Floss is maintaining its current retail price, allowing for a generous profit margin while selling a premium quality Floss made with 100% Egyptian cotton.